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S (20-30 Tahun, Jateng)

Digital Marketing Strategist | PPC Specialist | Pengalaman Kerja 3 Tahun

Iam a Digital Marketing Strategist with a strong focus on research-driven planning and performance accountability. My role involves designing upselling media strategies, simulating campaign outcomes based on historical and placement data, and supporting both internal teams and clients throughout the campaign journey. I’ve worked with 20+ clients across B2C and B2B industries. Collaborating closely with Account Executives and Ads Optimizers to define campaign direction, learning objectives, and evaluation timelines, while supervising execution to ensure strategies are delivered as intended. I believe strong strategy isn’t just about ideas, it’s about structure, alignment, and results.

Preferensi Pekerjaan

Ekspektasi Gaji
Rp.7.500.000 / Per Bulan
Bidang Kerja
Digital Marketing
Siap Dilokasikan
DKI Jakarta,Jawa Timur,Luar Negeri
Bersedia Kontrak
Penuh Waktu

Pengalaman Kerja

  1. Advertiser Strategist

    April 2026 - Sekarang (6 bulan)

    - Worked closely with Ads Optimizers to define campaign strategies, learning objectives, and evaluation periods.
    - Supervised campaign execution to ensure smooth implementation.
    - Tracked key performance indicators to meet expected outcomes.
    - Handled 20 clients from B2C and B2B in various industries : printing, health, fashion, manufacturing, beauty, and etc

  2. Digital Strategist & Media Planner

    Januari 2025 - April 2026 (1 tahun 4 bulan)

    - Designed a detailed upselling media plan aligned with research-driven marketing strategies.
    - Conducted performance simulations using placement research data and past performance insights while considering client expectations and internal benchmarks.
    - Compiled relevant case studies from previous campaigns to engage and persuade potential clients.
    - Successfully won competitive pitch decks for strategic advertising accounts, including Astra Shop & Drive, SUN Education, and Yogya Cimanggu.
    - Supported Account Executives in onboarding meetings and client reporting.
    - Worked closely with Ads Optimizers to define campaign strategies, learning objectives, and evaluation periods.
    - Supervised campaign execution to ensure smooth implementation.
    - Tracked key performance indicators to meet expected outcomes.
    - Handled 20 clients from B2C and B2B in various industries : printing, health, fashion, manufacturing, beauty, education.

  3. Digital Marketing Specialist

    Maret 2024 - Agustus 2024 (6 bulan)

    - Developed branding strategy, determined brand identity, brand message, brand tone, and key
    visual
    - Managed content calendar and content posts timeline for organic content to TikTok and
    Instagram and paid content to Meta and Google Ads
    - Produced engaging content Chick’n Treat for Instagram and TikTok, achieving 21.587 total
    engagement from both platform with 4,49% engagement rate.
    - Drove growth revenue through Organic and Meta Ads 46% since the first activation on April -
    August

  4. Digital Marketing Specialist

    Maret 2024 - Agustus 2024 (6 bulan)

    - Produced engaging content Astra Daihatsu Ciledug for Instagram, achieving 20K total
    engagement from both platform with 9,67% engagement rate.
    - Defined target audience based on interest, behavior, and demographic to execute campaign
    strategy
    - Managed campaign budget and ensure its effective use to achieve campaign goals.
    - Ran meta and google ads with meta ads objective for gaining leads and google ads objective
    for local store visit, achieved 100 leads and 1 drive with ROAS 124:1
    - Reported and evaluated spent campaign budget to encompass next campaign

  5. Digital Marketing Specialist and Content Creator

    Desember 2023 - Agustus 2024 (9 bulan)

    - Brainstormed content idea based on the target audience (retail business owner, chef, street food
    owner)
    - Researched social media trends that suitable for charcoal market target (retail business owner,
    chef, street food owner)
    - Develop and execute digital marketing campaigns across various Social Media
    - Ran paid advertising campaigns for gaining messaging conversions, achieved 15 messaging
    conversions with cost per messaging Rp 13.333 from total budget Rp 200.000

Pendidikan

  1. Ilmu Pendidikan

    IPK: ( Tampilkan )

    September 2018 - November 2022

Keterampilan

  1. marketing (4 Tahun)

  2. advertiser (4 Tahun)

  3. presentation (4 Tahun)

  4. Google Ads (4 Tahun)

  5. Analisis data (4 Tahun)

  6. meta ads , tiktok ads , shopee ads dan google ads

  7. Strategic Planning

  8. Social Media Analytics

  9. Social Media Analysis

  10. Content Creation

  11. Meta Ads

Bahasa

  1. Bhs Indonesia

  2. Inggris

Sosial Media